◦ Better Future: Clean Economy*

“There are no shortcuts to any place worth going.”

— Beverly Sills

Better Future: Clean Economy

Many “Clean Economy*” opportunities arise from efforts to assure that leadership commitments to improved business performance are informed by sustainable decision-making. Principia’s work facilitates that process, directly engaging senior leadership to blend business strengths with marketplace opportunities for enhanced competitiveness. This includes leveraging targeted business-to-business partnerships that stimulate early adoption of proven clean technology and drive it into the “DNA” of forward-thinking organizations.

This also gives rise to additional upside impact… Specifically, that clean economy jobs are more resilient to market shock. Across the country, during the height of the “Great Recession”, fewer jobs were lost in the clean economy vs. the traditional economy. And in May 2017, U.S. News and World Report noted: “…the clean energy sector is now creating new jobs faster than almost any other sector in the American economy….”


Bottom line is a robust clean energy economy is critical to a robust American economy.

Principia’s work enables the growth of the clean economy and includes helping senior leaders plan for a better future:

  • Making smart, clean, sustainable choices for “power, products, process”
  • B2B@ partnering to combine economic performance w/environmental achievement
  • Building a dynamic workforce from the community of today’s urban residents
  • Seeing the “win-win” inside these choices

Integral to this work, Principia provides strategic advice that:

  • Promotes the efficient, sustainable expenditure of resources and/or expansion of facilities. Principia is especially interested in helping senior leaders who wish to migrate towards greater recycling and reuse, more energy-efficient infrastructure, and enhanced measures to promote the sensible management of precious natural resources.
  • Supports distributed power generation as well as smart grid infrastructure especially as it allows for clean energy from alternative and/or renewable sources. Principia is particularly drawn to programs that allow clients to fuel these “microgrids” with suitably processed “localized” municipal solid waste. This increases sustainability while minimizing contributions to global warming
  •  Assists the growth of a “renewables” transportation infrastructure that promotes the use of “cleaner” alternative fuel vehicles (e.g. biodiesel, hydrogen, etc.) and advanced fuel-switching strategies.
  • Connects businesses, foundations, and community organizations to post-secondary educational institutions for workforce skills development and technical training centers that focus on the clean economy. Principia believes these partnerships are incredibly important to the education of “communities of color”. These same communities will soon take on “majority” status … but may get neither the help they need to fully participate in America’s economy nor the education to staff critical knowledge-based positions of the future. This trend must be reversed!


* Defined by Brookings Institute as “…the sector of the economy that produces goods and services with an environmental benefit.”

Business to Business





Recent Posts

What to Do When Your Small Business Closes … A guest post

Picture1Image via Unsplash

What to Do When Your Small Business Closes

By Carla Lopez

If your small business has recently closed its doors, you are not alone. In fact, Coresight Research CEO and Founder Deborah Weinswig has predicted that 15,000 or more retailers will have closed their doors by the end of the year. However, retail is not the only industry that’s fallen on hard times. Particularly due to the novel coronavirus outbreak, a wide variety of industries are struggling because consumers are simply not going out and purchasing goods or services.

Whether it’s due to the outbreak or because of another reason, now that your business is closed, the question is: What do you do? From embracing the failure to making ends meet to dreaming up your next venture, here are some tips to guide you along the way as you keep moving forward.

Come to Terms with Your Circumstances

Possibly the hardest part of experiencing a business closure is accepting that it’s over. However, it’s important not only to accept that your business is closing but also to embrace it. Remember that just because your business failed doesn’t mean that you are a failure. Many, if not most, of the world’s most successful entrepreneurs failed time and time again before realizing success. But the only way to move on is to embrace the moment and assess why your business failed so that you can know what changes to make next time.

Keep Working

Another hard but necessary step to take after your business closes is to find other ways to bring in some income. The reason it’s difficult is because you might have to do something outside of your perceived career path just so that you can make ends meet. This can feel like you’re taking a step back. However, it’s important to look at the situation in two ways:

  1. At most, this is temporary, and being able to pay your bills as you prepare for your next business venture is a good thing.
  2. There’s a chance that you could find a new occupation that you end up enjoying and thriving in. Then, you could either keep working as an employee for a while or turn it into a business.

One of the best methods for finding work after your business is closed is to join an online job board like Upwork. Employers from all over the world use such sites to hire freelancers for a wide variety of tasks and projects. This could bring about an opportunity for you to not only make some money but also regain your professional footing and possibly find an industry that you love.

Start Thinking of Your Next Venture

Successful entrepreneurs are constantly thinking about the next thing. Even when their company is successful, they are mulling over ways to improve and evolve in every aspect of their operations. The same goes for when your business fails. You must always be thinking of what your next venture could be and how you can get the ball rolling.

Take Care of Yourself

Last but not least: Practice self-care. Fostering your overall health and well-being is essential to living a fulfilling life, and that includes starting and running your next business. Be sure to practice basic hygiene each day, maintain a healthy diet and exercise routine, and get plenty of rest. Also, look for ways that you can relax, such as spending time with loved ones, taking on a hobby, reading a book, and so on.

Summing It All Up

Experiencing a closure of your business can be devastating, and it can feel impossible to bounce back from. But if you respond with the right approach, you can turn it into an opportunity for something better. Remember to accept your business failure, find a way to make ends meet while you’re in transition, keep thinking about your next venture, and practice self-care each day. Through it all, keep in mind that there is a light at the end of the tunnel.

Carla Lopez retired a couple of years ago, but she didn’t lose her entrepreneurial spirit. She created Boomer Biz for retirees like herself who still have a desire to work and achieve. The site is a resource for people in their golden years who want to start their own business or go back to work doing what they love. 
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