◦ Better Future: Clean Economy*

“There are no shortcuts to any place worth going.”

— Beverly Sills

Better Future: Clean Economy

Many “Clean Economy*” opportunities arise from efforts to assure that leadership commitments to improved business performance are informed by sustainable decision-making. Principia’s work facilitates that process, directly engaging senior leadership to blend business strengths with marketplace opportunities for enhanced competitiveness. This includes leveraging targeted business-to-business partnerships that stimulate early adoption of proven clean technology and drive it into the “DNA” of forward-thinking organizations.

This also gives rise to additional upside impact… Specifically, that clean economy jobs are more resilient to market shock. Across the country, during the height of the “Great Recession”, fewer jobs were lost in the clean economy vs. the traditional economy. And in May 2017, U.S. News and World Report noted: “…the clean energy sector is now creating new jobs faster than almost any other sector in the American economy….”


Bottom line is a robust clean energy economy is critical to a robust American economy.

Principia’s work enables the growth of the clean economy and includes helping senior leaders plan for a better future:

  • Making smart, clean, sustainable choices for “power, products, process”
  • B2B@ partnering to combine economic performance w/environmental achievement
  • Building a dynamic workforce from the community of today’s urban residents
  • Seeing the “win-win” inside these choices

Integral to this work, Principia provides strategic advice that:

  • Promotes the efficient, sustainable expenditure of resources and/or expansion of facilities. Principia is especially interested in helping senior leaders who wish to migrate towards greater recycling and reuse, more energy-efficient infrastructure, and enhanced measures to promote the sensible management of precious natural resources.
  • Supports distributed power generation as well as smart grid infrastructure especially as it allows for clean energy from alternative and/or renewable sources. Principia is particularly drawn to programs that allow clients to fuel these “microgrids” with suitably processed “localized” municipal solid waste. This increases sustainability while minimizing contributions to global warming
  •  Assists the growth of a “renewables” transportation infrastructure that promotes the use of “cleaner” alternative fuel vehicles (e.g. biodiesel, hydrogen, etc.) and advanced fuel-switching strategies.
  • Connects businesses, foundations, and community organizations to post-secondary educational institutions for workforce skills development and technical training centers that focus on the clean economy. Principia believes these partnerships are incredibly important to the education of “communities of color”. These same communities will soon take on “majority” status … but may get neither the help they need to fully participate in America’s economy nor the education to staff critical knowledge-based positions of the future. This trend must be reversed!


* Defined by Brookings Institute as “…the sector of the economy that produces goods and services with an environmental benefit.”

Business to Business





Recent Posts

5 Essential Steps to Starting a Business Out of Your Home … a guest post

Image via Rawpixel

by Amy Collett

If you are thinking about starting your own business, be prepared for a variety of challenges and benefits. It’s one of the hardest-yet-rewarding career paths you can choose. One factor that can make a big difference in your experience, however, is where your new business is located. By setting up shop in your home, you can eliminate some of the overhead costs that come with renting an office space, and you can enjoy more flexibility and balance in your work and home life.

Of course, when starting a business from home, it’s essential to approach it the right way so that you can put yourself in a position to succeed. Along with hiring a management consulting firm like Principia, LLC, keep these five steps in mind as you get your home-based business up and running:

1. Lay out your interests

Just as Forbes explains, when you start a business, it’s important that you have a passion (or at least an interest) in the industry you are entering. Otherwise, the daily challenges that come your way can quickly overtake your motivation to keep going, and could greatly interfere with your ultimate satisfaction and success. Write down any interests you have accumulated over the years, as well as the specific skills you possess. Doing so will help you determine the kind of business you could do well in.

This step is also essential if you’ve recently lost your job or business. Once you accept your situation and grieve for a short time, you need to get up and begin mulling over your next idea so that you can figure out how to get it off the ground.

2. Research ideas

Once you have written out all of your interests and skills, hit the web to research the plethora of business ideas out there. Whether it’s running a dog grooming business, freelance writing, or opening an e-commerce store, you can do almost anything out of your home. Forbes, Entrepreneur, and Under30CEO are a few websites that provide a variety of business ideas and other valuable information on running a business.

3. Find funding

No matter what kind of business you start, you might need to seek funding to help get it off the ground. That way, you can have the working capital you need for getting any necessary equipment, hiring employees, increasing inventory, and handling any number of other tasks. When it comes down to it, having money available can help you to keep stress to a minimum and achieve your goals in a timely manner. When you are researching your financing options, be sure to consider both government and non-government programs and loans.

4. Equip yourself with the right tools

Along with figuring out your interests, researching business ideas, and finding the right types of funding, be sure to consider any tools you may need to succeed in your business. Basic equipment such as a quality desk, ergonomic chair, and laptop/desktop computer are given for any home office. But there are also many types of tools and software that can help you stay productive and in communication with team members and partners. Research the various productivity and collaboration apps on the market to choose the right ones for you.

5. Set customers on a pedestal

Last but not least: Value your customers (or clients) above all else. As Trustpilot explains, your business won’t survive unless your customers are kept satisfied. Along with maintaining solid customer relationships, make sure you are going to great lengths to expand your customer base. Ensuring the quality of your products and services, engaging on social media, and promoting your brand through email marketing are great ways to achieve this.

Amy Collett is creator of bizwell.org, a website that helps professionals and entrepreneurs build and strengthen their personal brand. When she isn’t helping clients boost their careers or businesses, she enjoys coaching her daughter’s soccer team and training to become a yoga instructor. 

  1. How to Thrive as a Remote Worker … a Guest Post Leave a reply
  2. What to Do When Your Small Business Closes … A guest post Leave a reply
  3. EPA Mandate Fuels Environmental Crisis for America’s Poor Leave a reply
  4. Look beyond the Fortune 500 for real success! 2 Replies
  5. Focus: HOPE/University of Michigan Partnership Closing the Gap Leave a reply
  6. Lowering the Achievement Gap for Minorities is Doable Leave a reply
  7. Tomorrow’s Future Workforce 1 Reply
  8. Excerpts from “When Minorities Become the Majority 2 Replies
  9. Posts on “Aha” Moments 3 Replies